Pop By Nature: No country / Ø

Sin autorización

Por favor iniciar sesión

No tienes autorización para acceder a esta página. Si ya estás registrado pero no tienes acceso a esta página de nuestro catálogo, te ruego envíes un correo electrónico a [email protected]

Brand Classification: 

  • Promotion

Created: 

Febrero 2025

Updated: 

Marzo 2025

Comments

Stefano Lassandro (2026-08-04)

Strangely, I believe Chiquita was among the first big brands to introduce AI-generated labels, even though they luckily seem to keep publishing art from real artists.

Citing a 2025 article on the matter:
"This year’s campaign, developed in collaboration with Argentinian pop artist Sebastian Curi, builds on Chiquita’s legacy of blending art and nature, the release said. Inspired by the AI art world, Chiquita will introduce limited-edition blue stickers featuring dynamic, digitally influenced designs."
Source: https://www.thepacker.com/news/industry/chiquita-showcase-sustainability-leadership-and-new-campaign-fruit-logistica

This would be the 2025 set in collaboration with artist Sebastian Curi:
https://www.banana-label-catalog.org/catalog/39441-chiquita-2025-pop-nature-sebastian-curi

It's unclear how much AI was used in the making of this set, but I do strongly believe that at least this label was substantially if not completely AI-generated, especially considering its high-resolution artwork https://www.chiquita.com/wp-content/themes/chiq2601/external-assets/sebacuri2025/imgs/chiquita-sebacuri-world-8-sticker.png (look at the cat's whiskers,the design on its shirt, and the window on the left).
Another example of a clearly AI-generated artwork, from the same set: https://www.chiquita.com/wp-content/themes/chiq2601/external-assets/sebacuri2025/imgs/chiquita-sebacuri-world-12-sticker.png (note the AI distortions in the background/floor).
AI might've been used solely for upscaling the images for the use in the website, but I doubt it as they could've just used the actual high-resolution artwork directly.

Chiquita also made available an AI-generator tool for their users: https://www.chiquita.com/Gen-ai-usa/
Luckily these were never published, as far as I know.

Tedoforo (2025-04-24)

Labels distributed for free during the Chiquita House in Milan (Italy)

Suscribirse a RSS - Pop By Nature:  No country / Ø