Pop By Nature: No country / Ø

No permission

Please login

You are not authorized to access this page. If you are already registered but you do not have have access to this page of our catalog, please send an e-mail to [email protected].

Brand Classification: 

  • Promotion

Created: 

February 2025

Updated: 

March 2025

Comments

Stefano Lassandro (2026-08-04)

Strangely, I believe Chiquita was among the first big brands to introduce AI-generated labels, even though they luckily seem to keep publishing art from real artists.

Citing a 2025 article on the matter:
"This year’s campaign, developed in collaboration with Argentinian pop artist Sebastian Curi, builds on Chiquita’s legacy of blending art and nature, the release said. Inspired by the AI art world, Chiquita will introduce limited-edition blue stickers featuring dynamic, digitally influenced designs."
Source: https://www.thepacker.com/news/industry/chiquita-showcase-sustainability-leadership-and-new-campaign-fruit-logistica

This would be the 2025 set in collaboration with artist Sebastian Curi:
https://www.banana-label-catalog.org/catalog/39441-chiquita-2025-pop-nature-sebastian-curi

It's unclear how much AI was used in the making of this set, but I do strongly believe that at least this label was substantially if not completely AI-generated, especially considering its high-resolution artwork https://www.chiquita.com/wp-content/themes/chiq2601/external-assets/sebacuri2025/imgs/chiquita-sebacuri-world-8-sticker.png (look at the cat's whiskers,the design on its shirt, and the window on the left).
Another example of a clearly AI-generated artwork, from the same set: https://www.chiquita.com/wp-content/themes/chiq2601/external-assets/sebacuri2025/imgs/chiquita-sebacuri-world-12-sticker.png (note the AI distortions in the background/floor).
AI might've been used solely for upscaling the images for the use in the website, but I doubt it as they could've just used the actual high-resolution artwork directly.

Chiquita also made available an AI-generator tool for their users: https://www.chiquita.com/Gen-ai-usa/
Luckily these were never published, as far as I know.

Tedoforo (2025-04-24)

Labels distributed for free during the Chiquita House in Milan (Italy)

Subscribe to RSS - Pop By Nature:  No country / Ø