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Comments
and I think there are too many design elements „fighting“ against each other. The sunburst logo, which is a striking design, becomes secondary.
It may be useful to have barcodes on labels but I prefered when they were „pure“.
Yes, a very functional design without emotions. It's like a leaflet of a medical product. The idea of Chiquita with 'Fun Fruit' is much more professional from marketing point of view.